Privacy Policy

Updated and effective as of October 23, 2024

The Plural Group, LLC (“Plural” or “we” or “our”) is committed to protecting your privacy. Our websites are accessplural.org and accessplural.com. This Privacy Policy (“Privacy Policy”) describes how we collect, use, and disclose data and the options available to you. If you have any questions, you may contact us. See Contact Us below. For more information on how we receive your information from our advertiser customers and their data practices, please contact the advertiser customers directly.

Plural Services. Plural is a business-to-business (B2B) data company that uses information about consumers to help our advertiser customers reach selected audiences on any digital channel. Our services include the following: (1) receiving customer files from our advertiser customers and enhancing their data on an anonymized, aggregated basis to improve the advertiser customers’ targeted advertising, and (2) providing targeted advertising services to its advertiser customers based on consumer data collected by Plural from other sources, including data compiling companies and public sources. We refer to the above services as “Plural Services” in this privacy policy. 

Website Corporate Services. When you interact with our websites, we may also collect  information about you. We refer to our website activities as “Website Corporate Services” in this privacy policy. ‍

SCOPE OF PRIVACY POLICY

‍This Privacy Policy applies to your information that we may collect or receive:

  • Plural Services:
    • from our advertiser customers,
    • from our partners, vendors, and data compiling companies, and
    • from public and government sources.
  • Website Corporate Services:
    • directly from you on accessplural.org and accessplural.com (for example, when you submit your contact information on our site), directly from you when you send emails to us or when you call us, and directly when you interact with our social pages (e.g., LinkedIn and X) (collectively, the “Corporate Pages”), and
    • directly from you as an employee or representative of our advertiser customers, partners, and vendors.

User Consent: By accessing or using our Corporate Pages, you represent that you are at least 18 years old and you consent to our data practices as described in this Privacy Policy. If you do not want information about you to be used in the manner described in this Privacy Policy, please do not use or access the Corporate Pages.

‍User Rights: see User Rights below for information about how to exercise your rights regarding the personal information that Plural maintains about you.

United States Only

Our Website is intended for individuals located in the United States only. You are not authorized to access our Website if you are located outside the United States. 

Certain States: Residents of certain states may have additional personal information rights and choices. Please see Additional State User Rights below for more information.

CHANGES TO THIS PRIVACY POLICY

‍Plural may change this Privacy Policy at any time. The most recent version of the Privacy Policy is indicated by the “Updated and effective as of” date at the top of this Privacy Policy. Please review this Privacy Policy regularly to stay updated on changes that may affect you. Your continued use of the Corporate Pages signifies your continuing consent to be bound by this Privacy Policy. Where required by law, we will obtain your consent or notify you, prior to making these changes.

‍CONTACT US

‍If you have any questions about this Privacy Policy or Plural’s data practices, please email us at privacy@accessplural.com.

INFORMATION WE COLLECT AND THE SOURCES OF THE INFORMATION

Plural Services:

In connection with the Plural Services, we may collect the following information about you:

  • Information collected from our advertiser customers.
    • Name, email address, phone number, and physical address
    • IP address, mobile identifiers, other identifiers
    • Demographic information 
    • Browsing information
    • Other information about you that our advertiser customers provide to us
  • Information collected from partners, vendors, data compiling companies, public or government sources:
    • Street address
    • age, gender
    • Information about physical locations visited in the past
    • Purchases, interests, and likely interests

Website Corporate Services: 

In connection with the website corporate services, we may collect the following information about you:

  • Information Provided Directly by You. We may collect certain personal information directly from you via our Corporate Pages. For example, when you contact us from the “Get Started” page, we collect the personal information that you provide. Information that you may provide directly to us includes:
    • Name, email address, phone number, information you provide when you post comments on our Corporate Pages, and records and copies of your correspondence when you contact us.
  • Automatically Collected Information.  When you access the Corporate Pages, open one of our HTML emails, interact with advertisements served by us, then in those cases we may collect certain information automatically from your browser, mobile device or identifier, IP address, cookie or email.  The technologies we may use for this collection include pixels, web beacons and cookies. See Cookies and Similar Technologies below. This automatically collected information may include the following:
    • cookie identifiers, including our advertiser customers’ unique cookie identifiers and our own cookie identifier,
    • location data derived from IP address (Internet Protocol address) or as supplied by owners of digital properties (for example, owners or operators of websites and mobile applications that you access may provide your location data),
    • IP address (Internet Protocol address),
    • device information such as mobile device identifier, mobile device type, and operating system,
    • browser information such as browser type and browsing information such as the web pages visited, the site that you visited just before visiting a site, the date and time that you used the site, and the date and time an advertisement was shown to you, and
    • information about your interactions with our emails or advertisements such as clicking on links and date and time viewed.

We may also allow analytics companies to use tracking technologies to collect information automatically about the computers and mobile devices of our users.

The categories of personal information we may collect include: identifiers, Internet activity, and professional or employment-related information.

SENSITIVE INFORMATION

‍We ask that you not send us, and you not disclose to us, any sensitive information on or through the Corporate Pages or otherwise to us, except where such information is legally required.

Plural may have publicly available information that, if it were not publicly available, would be considered sensitive information under applicable privacy law. For example, Plural has demographic and ethnographic information (including race, ethnicity, and sexual orientation) and information on  health or wellness and religious beliefs, that it obtained from public or government sources or data partners that obtained the information from public or government sources. Plural collects and uses this publicly available information to build and model audience segments for advertisers and other clients, based on that information.  This publicly available information is not considered personal information. 

HOW WE USE INFORMATION

Plural Services:

In connection with Plural Services, we may use your information as follows: 

  • To process or maintain personal information on behalf of the advertiser customer that provided the personal information to us. For example, an advertiser customer may provide us with their customer file in order for us to enhance their data for targeted advertising purposes with anonymized data and segments that we obtain from other sources. 
  • To provide targeted advertising services to advertiser customers.

Website Corporate Services:

In connection with Website Corporate Services, we may use your information as follows: 

  • ‍We use your information to provide and improve the Corporate Pages, including responding to your inquiries, serving advertisements, facilitating navigation on the Corporate Pages, ensuring our technologies are functioning property, personalizing the user experience while using our Corporate Pages, analyzing advertising and website performance and campaigns, personalizing communications with you, and developing new services.
  • Where permitted by applicable law, we may use your email address or other personal contact information to send you marketing messages relating to the Corporate Pages o, which you can opt-out of.  We also use your information to monitor the effectiveness of these marketing campaigns.

General Uses:

We may use any information (whether for Plural Services or Website Corporate Services) as follows: 

  • Detecting Fraud.  We use information about you to detect suspicious patterns which may represent fraud. We may also use the information to identify invalid advertising impressions and queries.
  • Exploring a Business Transaction. We may use the information as part of exploring a potential merger, acquisition, debt financing, or sale of our assets, as well as in the event of an insolvency, bankruptcy or receivership.
  • Legal and Other Uses. We may use your information if we believe it is necessary:(a) to prevent or stop activity that we think is, or is at risk of being, illegal or actionable activity; (b) to protect our rights, privacy, safety or property, and that of you and others; (c) to protect our operations and the security of our Corporate Pages; (d) under applicable law; (e) to comply with legal process and our legal obligations; (f) to respond to requests or requirements from government authorities and private parties; (g) to enforce our terms; and (h) to allow us to pursue available remedies or limit potential damages.
  • With Consent. We may use your personal information in other ways with your consent or at your direction

We do not profile you in furtherance of decisions that produce legal or similarly significant effects concerning you.

HOW WE DISCLOSE INFORMATION

‍We may disclose your personal information with:

  • Our affiliates.  We may disclose your information to our affiliates (for example, subsidiaries) for the purposes described in this Privacy Policy.
  • Our service providers. We may disclose your information with our service providers who perform functions required for the operation of our business.  Examples include, to provide data storage and processing services, hosting services, campaign management, email management, engineering services, marketing services, technical support, and fraud detection and prevention.  We provide our service providers with only the information necessary for them to perform the services we request, and we ask our service providers not to use such information for any purpose other than as specified by us.
  • Our advertiser customers. We may disclose your information to advertiser customers.
  • A third party involving a business transaction. We may share your information with a third party as part of a merger, acquisition, debt financing, or sale of our assets, as well as in the event of an insolvency, bankruptcy or receivership.
  • The Public, Voluntarily by You.  Individuals may choose to share information on message boards, chat, profile pages and blogs and other services that allow visitors to post information and materials. Please note that any information posted or disclosed through these services and forums will become public information, and may be available to users of the Corporate Pages and to the general public.  We urge you to be very careful when deciding to disclose your personal information, or any other information, on the Corporate Pages.
  • Legal and Other Disclosures. We may also disclose your information if we believe it is necessary: (a) to prevent or stop activity that we may think is, or is at risk of being, illegal or actionable activity; (b) to protect our rights, privacy, safety or property, and that of you and others; (c) to protect our operations and the security of our Corporate Pages; (d) under applicable law; (e) to comply with legal process and our legal obligations; (f) to respond to requests or requirements from government authorities and private parties; (g) to enforce our terms; and (h) to allow us to pursue available remedies or limit potential damages.
  • Others with Consent.We may disclose your personal information in other ways with your consent or at your direction.

The categories of personal information we may disclose include: identifiers, Internet activity, and professional or employment-related information.

COOKIES AND SIMILAR TECHNOLOGIES

Website Corporate Services. 

We use cookies and other similar technologies (such as tags, pixels, and mobile device IDs) to collect information automatically from users’ devices.  We use these technologies to help us operate the Corporate Pages, including authenticating users and identifying which pages are viewed more than others and to help us improve the Corporate Pages.  

Cookies: A cookie is a small datafile that is stored on your computer’s or mobile device’s memory.  Cookies are used to collect information about how you interact with websites or advertisements.Cookies also save information so that websites can remember preferences you had or recognize (e.g., if you save your log in information, a cookie is set to remember you).

Tags, pixels and web beacons: Tags, pixels and web beacons are electronic images that are placed on a web page or in a mobile application and may be associated with cookies on your device. Some pixels are used to drop cookies. Pixels can help us count users who have visited our Corporate Pages, determine the effectiveness of marketing campaigns, and analyze usage patterns (e.g., how people interact with websites or advertisements). We create and use a synchronization system to check the quality of information that we have collected with information that our advertiser customer collected independently, and to help our advertiser customers provide you with targeted advertisements.

Mobile device identifiers: Mobile device identifiers or mobile device IDs are unique identifiers which can be used to identify a mobile device. We may use these device identifiers to track your use of mobile applications and to determine if a piece of ad inventory has been delivered to a specific user or retargeted, or to determine the frequency of certain inventory for a certain user. Ultimately, passing mobile device IDs back to our advertiser customers helps us and our advertiser customers to improve the quality of advertising and its efficiency.

Third party cookies and technologies: The collection of information through cookies or similar technologies by third parties (including social media platforms) is governed by such third parties’ own privacy policies and principles, which Plural does not control. Social media platforms may store cookies and similar technologies on your device if you use the social media platform’s sharing button or widget on our Corporate Pages. Third parties may also use cookies or similar technologies on visitors of our Corporate Pages to serve interest-based advertisements to such visitors based on their privacy policies, when those visitors visit other websites and mobile applications.

Do not track headers: At this time, we do not honor “Do Not Track” headers and similar mechanisms.

To opt out of the use of these technologies above, see “Choices and Opting Out” below.  For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.  To read about your choices with regard to Plural’s and third parties’ uses of cookies, please see “Choices and Opting Out.”

CHOICES AND OPTING OUT

Opting Out of Marketing from Plural

You may opt out from receiving email marketing communications from us (or opt in, if required by applicable law). If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out of receiving these marketing-related emails by contacting us at privacy@accessplural.com or by clicking on the opt-out link within the email message that you receive from us.

Please note that if you do opt out of receiving marketing-related emails from us, we may still be required to send you administrative messages from time to time.

Deleting cookies

You may delete or disable cookies by modifying the settings in your browser. Please note the following:

If you delete or disable cookies some features of the Corporate Pages may not work.

If you delete cookies after previously opting out of Plural’s interest based advertising cookie (see below), you will need to renew your opt-out choice. By deleting all cookies, you are deleting your opt out cookies.

For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.  

‍USER RIGHTS

If you would like to review, correct, access, update, or delete the personal information that Plural maintains about you, you may contact us at privacy@accessplural.com.  Depending on where you reside, you may have additional rights with respect to your data. 

ADDITIONAL STATE USER RIGHTS

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, or Virginia, you may have additional rights. These states may provide (now or in the future) their state residents with rights to:

  • Confirm whether we process their personal information.
  • Access personal information (e.g., specific pieces of information and categories of personal information, sources, and third parties to whom information is disclosed, sold or shared, if applicable)
  • Delete personal information.
  • Correct inaccuracies in their personal information.
  • Data portability.
  • If applicable, opt-out of personal data processing for:
    • targeted advertising/sharing for cross contextual advertising;
    • sales; or 
    • profiling in furtherance of decisions that produce legal or similarly significant effects.
  • If applicable, either limit (opt-out of) or require consent to process sensitive personal data. 
  • If applicable, no discrimination and no retaliation.
  • If applicable, appeal our decisions regarding your exercise of your rights.

The exact scope of these rights may vary by state. To exercise any of these rights please email us at privacy@accessplural.com.  

THIRD PARTIES

‍This Privacy Policy does not cover, and we are not responsible for, the privacy, data or other practices of any third parties including our advertiser customers and any third parties operating any site or service to which our Corporate Pages link (except as required by applicable law). The inclusion of a link on the Corporate Pages does not imply endorsement of the linked site or service by us or by our affiliates. These third parties are bound by their own privacy policies. You are responsible for knowing and understanding their policies and terms.

‍SECURITY

‍The security of your information is important to us.  We have implemented reasonable security measures to maintain the safety of your personal information. These include technical, physical, and organizational controls designed to prevent loss or unauthorized access to data. 

LOCATION OF PROCESSING

Plural is headquartered in the United States, and the majority of our services are performed in the United States. When you provide data to Plural, you consent to its processing in the U.S.  

‍RETENTION OF INFORMATION

‍We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law, or an individual requests deletion in accordance with applicable law. See “User Rights.”

CHILDREN

‍Our Corporate Pages and our Plural Services are not intended for, nor directed to, children. We do not collect information from the Corporate Pages or through the Plural Services from any person we actually know is an individual under the age of 18.  Anyone under the age of 18 is not permitted to use the Corporate Pages or the Plural Services and must not submit any personal information to us. If we become aware that a child under the age of 18 has provided us with personal information, we will take steps to remove such data. If you become aware that your child has provided us with personal information without your consent, please contact us at privacy@accessplural.com.

Metrics on Exercise of Privacy Rights (2023 calendar year)

Pursuant to the California Consumer Privacy Act, we are required to publish metrics on how many consumers in California exercised their privacy rights in the previous calendar year. These statistics cover all requests received from California consumers.

  • Number of requests to delete that the business received, complied with in whole or in part, and denied: zero received.
  • Number of requests to correct that the business received, complied with in whole or in part, and denied: zero received.
  • Number of requests to know that the business received, complied with in whole or in part, and denied: zero received.
  • Number of requests to opt-out of sale/sharing that the business received, complied with in whole or in part, and denied: zero received.
  • Number of requests to limit that the business received, complied with in whole or in part, and denied: zero received.
  • The median or mean number of days within which the business substantively responded to requests to delete, requests to correct, requests to know, requests to opt-out of sale/sharing, and requests to limit: zero received.