Better Outcomes for Diverse Communities
CASE STUDY / DIVERSE AUDIENCES
THE WHAT
To help improve health outcomes for highly impacted racial and ethnic communities by addressing hypertension as a key risk factor.
THE OUTCOME
Precisely targeted media and messaging to Black/African, Hispanic and Native Americans that exceeded industry benchmarks in views, visits, and engagement. It also increased visits to BIA Health Centers to learn more and get their Blood Pressure Checked.
17.47
%*
Black, Hispanic, & Native American views
*Avg View%
17.46
%*
Increased visits to Health Centers
*Avg View%
4 Yr
Tracking Study
