Increase In-Market Audiences for EV Vehicle Launch
CASE STUDY / AUTOMOTIVE
THE WHAT
Reveal ways to grow in market audiences for EV vehicles and make them profitable with multicultural segments.
THE OUTCOME
Doubled the in-market audience for multicultural audiences and women for targeting with media. Matched to additional groups to launch campaign including CRM and shopper. Increased profitable sales attributed to media.
8
Segments revealed
3
MM
Incremental in market targets
38
%
Profitable impressions
