Increase Rx Access to OTC Contraception
CASE STUDY / DIVERSE AUDIENCES
THE WHAT
To improve access to birth control by removing barriers with Rx to OTC Switchers and addressed women’s key needs by aiding direct consumer purchases straight off the shelf, with the same ease as buying condoms.
THE OUTCOME
Dispelled the myth that those not using birth control were in rural areas.
44% are in Urban A counties
29% are in Suburban B counties
13% are in semi rural C counties
13% in rural D counties
33.3
MM
Childbearing women not on birth control
17.5
MM
Non-Hispanic White
19.8
MM
Multicultural Audiences
