Re-Launch Iconic Vehicle Across Multiple Audiences
CASE STUDY / AUTOMOTIVE
THE WHAT
Improve targeting and audience size across multicultural and female segments formajor launch of retro vehicle brand.
THE OUTCOME
Increased loyalty segments by matching to CRM and email respondents across multicultural audiences. Created Omnichannel segments across all media both CTV and Linear as well as digital. Increased campaign reach and targeted content to drive more qualified leads to dealer from data powered segments.
3
Segments to target for launch
17
MM
Increase in available diverse audiences
161
%
More coverage for Black/AA audiences
