Untapped Opportunities for a Luxury Manufacturer
CASE STUDY / DIVERSE AUDIENCES
THE WHAT
Reveal ways to grow their business and differentiate themselves from competition.
THE OUTCOME
Revealed six distinct segments that exhibited preferences for specific luxury categories relevant to them. This provided the framework for each brand manager to develop its own target strategy. A roadmap was also provided for product innovation that brought entry and mid level luxury shoppers into the high-end umbrella franchise.
6
NEW
Segments revealed
$45
MM
Incremental sales and among hidden luxurs
