Using Accuracy to Efficiently Acquire Customers
CASE STUDY / AUTOMOTIVE
THE WHAT
Drive awareness for the debut of a mid size sedan.
THE OUTCOME
Curated data segments with CTV to create a campaign. Precisely targeted media and messaging to in market audiences 25-49, including multicultural segments.
30
%
Decrease in CPM
75
%
Above index for ALL key attributes
40
%
Overdelivery on uniques and leads
